Core copywriting services
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Landing pages
The best landing pages are masterfully-orchestrated crescendos that build to the action you want visitors to take. Once I’ve stepped into your customers’ world, I’ll use proven conversion frameworks and techniques to create a symphony of persuasive messaging that guides your visitors to click here, call today or buy now.
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Websites
Your website is your digital shop window. It can either pull readers in or bounce them away. Written in your unique voice, I’ll use proven conversion techniques to guide your visitors to action. I have experience collaborating with UX and design teams on complex website projects, as well as writing countless websites for startups and entrepreneurs.
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Email sequences
As a certified email conversion strategist and copywriter, I know how to craft emails that build connections and convert leads into loyal customers. I’ll work with you to develop a clear objective, a strategy to achieve that objective, and a relevant set of metrics to measure it against.
Need more words to speak from the heart? I have expertise across social, advertising and film.
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I’ll help you get seen and heard across your social channels, from attention-grabbing social ads to strategic, authoritative and consistent messaging oozing your brand personality.
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Want Economist-grade advertising rooted in strategic thinking and human truth? I’ve worked on global creative campaigns for Unilever, Diageo, LHH and other big names. But I don’t have a big head. I also don’t come with agency overheads.
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Need a script for a YouTube video, social media video, a podcast or a launch film? Having studied scriptwriting in university and written scripts for several brand and product launch films, I know how to balance storytelling with implied actions to create impactful narratives.
Hello,
I’m Julian, a strategic copywriter and creative lead with 15+ years’ experience crafting compelling copy and bold ideas rooted in strategic thinking.
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As a former email copywriter and strategist for Google’s marketing agency, I can help you harness the power of email to attract, engage and delight your leads and customers.
Let’s work together
Fill out a few basics and I’ll be in touch within 48 hours.