STRATEGIC COPYWRITING SERVICES

Put your words in the right hands.
Give them the power to hook minds.

Core copywriting services

  • Landing pages

    The best landing pages are masterfully-orchestrated crescendos that build to the action you want visitors to take. Once I’ve stepped into your customers’ world, I’ll use proven conversion frameworks and techniques to create a symphony of persuasive messaging that guides your visitors to click here, call today or buy now.

  • Websites

    Your website is your digital shop window. It can either pull readers in or bounce them away. Written in your unique voice, I’ll use proven conversion techniques to guide your visitors to action. I have experience collaborating with UX and design teams on complex website projects, as well as writing countless websites for startups and entrepreneurs.

  • Email sequences

    As a certified email conversion strategist and copywriter, I know how to craft emails that build connections and convert leads into loyal customers. I’ll work with you to develop a clear objective, a strategy to achieve that objective, and a relevant set of metrics to measure it against.

Get in touch

Need more words that speak from the heart? I also have expertise across social, advertising and film.

An artistic illustration of a human heart combined with green leaves, white and purple flowers, and berries, set against a light background with abstract colored shapes.

  • I’ll help you get seen and heard across your social channels, from attention-grabbing social ads to strategic, authoritative and consistent messaging oozing your brand personality.

  • Want Economist-grade advertising rooted in strategic thinking and human truth? I’ve worked on global creative campaigns for Unilever, Diageo, LHH and other big names. But I don’t have a big head. I also don’t come with agency overheads.

  • Need a script for a YouTube video, social media video, a podcast or a launch film? Having studied scriptwriting in university and written scripts for several brand and product launch films, I know how to balance storytelling with implied actions to create impactful narratives.

Black and white photo of Julian wearing a suit jacket and dress shirt, standing outdoors, looking to the side.

Hello,

I’m Julian, a strategic copywriter and creative lead with 15+ years’ experience crafting compelling copy and bold ideas rooted in strategic thinking.

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  • "Julian is a fantastic thinker and accomplished copywriter who interrogates every brief and uses strategic creativity to solve business problems. He is also a great addition to any team on a personal level, with an infectious, positive energy and assured, senior presence."

    Nick Ford-Young, Co-CEO, Boldspace | B Corp

  • "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • "The whole team has nothing but praise for his craft, speed and insight. We work with Julian whenever we can."

    Jane Wooley, SMP

  • "Julian joined an existing project and took no time to get up to speed. He is also great to work with, which is invaluable under tight deadlines."

    Alexandra Sturdza, Sustainability Consultant, Radley Yeldar

As a former email copywriter and strategist for Google’s marketing agency, I can help you harness the power of email to attract, engage and delight your leads and customers.

Green background with text 'Email Automations Certified' and a cartoon woman with black hair, wearing a white top and black pants, floating in the air with a phone. Mailchimp logo at the bottom.
Yellow graphic featuring a person with a megaphone, with small people inside the megaphone representing communication. The text reads 'Mailchimp Certified,' and the Mailchimp logo is at the bottom.
Email marketing certification from HubSpot Academy awarded to Julian Abel, signed by CEO Yamini Rangan.

Let’s work together

Fill out a few basics and I’ll be in touch within 48 hours.

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