Brand-building
strategic copywriter

Grounded in strategic insight and a clear customer 'why', I help brands and businesses achieve better outcomes through language. Got a couple minutes? Click my showreel below or see my work.

Words are your customer experience.

Words have become commoditised with AI. But understanding what goody copy does, how it works, and why it matters is where the value is. That’s my role as a strategic brand copywriter and consultant. A line of copy is the endpoint. Strategy is the through line. I help you find the right questions, dig into what your customers care about and speak directly to their motivations. It’s a process we go on together, where words stop becoming decoration, and start becoming your customer experience.

Here are my most common projects:

  • I can help you find and shape your voice, define it in a way that’s helpful and practical, and bring it to life everywhere you show up – from your smallest small print to your biggest hero marketing piece.

    Want a strong, distinctive voice that your audience listens to?

  • If your website isn’t getting leads because it lacks personality, or clarity, or both, I can help. I specialise in writing clear, characterful, SEO and AEO optimised websites for small businesses and SMEs.

    Want thoughtfully-crafted website copy ?

  • There’s never been a better time to push ideas to the edge of madness. It’s the only logical thing to do if you want to stand out. I can work as a sole creative or part of a team, crafting ‘mild to wild’ concepts for social-first campaigns.

    Want creative campaigns that win hearts and minds?

  • While it’s nice to be niche, I’m a fairly versatile chap with over 15 years’ experience in helping brands tell their stories. Whatever I write for you, every word is chosen carefully with your audience front of my mind.

    Got a project you need help with?

  • Whether you want to develop your personal voice on LinkedIn, or leave a powerful legacy with a self-published book, I can work behind-the-scenes as your strategic ghostwriter.

    Looking for a ghostwriter to tell your story?

Get in touch

  • Cruise Routes

    “Julian worked with us at Cruise Routes to build an already existing brand, into one with a new concept and direction, and did so with creativity, authenticity and expertise. It has been a pleasure working with Julian and I know that we will continue to work together in the not-so- distant future.”

    Laura Radford, Marketing Manager at Cruise Routes

  • Boldspace

    “Julian is a fantastic thinker and accomplished copywriter who interrogates every brief and uses strategic creativity to solve business problems. He is also a great addition to any team on a personal level, with an infectious, positive energy and assured, senior presence.”

    Nick Ford-Young, Co-CEO, Boldspace | B Corp

  • Balearic Elements

    “Working with Julian on our website copy was a genuinely great experience. We started with a detailed discovery call, during which Julian took the time to really understand how we communicate, what matters most to us as a brand, and what we wanted our website to express. He asked the right questions, listened carefully, and quickly grasped our tone and values. The process felt collaborative and well-structured throughout, and the final copy reflects us perfectly – clear, warm, professional and authentic. We’re absolutely delighted with the result and wouldn’t hesitate to recommend Julian to anyone looking for thoughtful, high-quality copy.”

    Anna-Corina Meyer, Founder, Balearic Elements

  • Google

    "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • Boldspace

    "Julian is a talented copywriter with a great can-do attitude. He approaches every brief with thorough insight and consistently delivers a range of well-thought-out, original solutions. He's a pleasure to work with, bringing a calm and positive presence even in high-pressure situations."

    Neil Richardson, Creative Director at Boldspace

Let’s work together

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Creative fire
(without the hire)

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Freelance copy & creative for agencies

Freelancing copywriting for agencies is a team sport. And I’m a team player. I support agencies with words, ideas and concepts – from conceptual campaigns, websites, brand guides, video scripts, to beyond.

Download my little upfront agency guide
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Copywriting retainer for brands & businesses

I work on retainers for 1-2 days per week providing copy, content and concepts  across your PR, advertising and marketing. Imagine your very own brand voice champion consistently delivering high-performing content. That’s me, my friend.

Book a free 30-minute call