MESSAGING PLAYBOOK
Your guide on what to say and how to say it
What is a messaging playbook?
A messaging playbook is a done-for-you strategic messaging framework that captures your positioning, brings your voice to life, and gives you and your team core messaging to use across your communications—from homepage headlines to investor decks.
Built by a strategic copywriting consultancy that’s worked with venture-backed SaaS platforms, tech startups, and modern DTC brands.
Who are these messaging playbooks for?
✅ Startups with a great product or service but struggling to differentiate and communicate clearly
✅ DTC brands with solid traffic but sluggish AOV and LTV
✅ E-commerce teams needing messaging written in their TOV for a launch, ad campaign, or rebrand
✅ Marketing teams tired of nice sounding but passive copy that doesn’t connect
How it works
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Once we’ve ironed out the details and signed the contract, we book a discovery call where I ask you a bunch of questions and you brain splurge everything about your business.
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Depending on the scope agreed, I’ll start message mining from the customer research and source material you’ve provided, or from conducting interviews with key customers and stakeholders. I’ll also do a competitor analysis to understand what messaging will stand out from the competition.
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After getting to know your business, customers and competitors I’m ready to start constructing your core messages. Your guide will include core messaging statements, brand manifesto, About Us copy, brand values, mission, and vision statements.
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Once I’ve developed a first draft of your messaging playbook, I’ll play it back to you in a Loom video to show you the process and rationale behind the messaging.
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Once you’ve had a chance to digest the playbook and discuss with your team, you’ll provide detailed feedback and I’ll fine-tune the playbook. Once you’re happy, it’s job done and we’re ready to start putting it all into action.