CREATIVE CAMPAIGNS

Emotional storytelling for big brand moments.

For agencies or brands who need bold social-first campaigns for new launches or seasonal moments.

Get in touch

Sound familiar?

  • You’ve just won a big client, and the team’s already at full stretch.

  • The pitch is in ten days, and you need a strategic writer in the room.

  • You’ve got a brief but no in-house copywriter to turn it around.

  • You need big, bold ideas to get you (or your clients) noticed.

Creative campaigns

I help agencies and brands turn strategic insights into bold campaign ideas and targeted messaging. When it comes to creative ideation, I like to take the ‘mild to wild’ approach. From ideas that safely answer the brief, to ideas that push the brief to the edge of madness. Get in touch if you’re looking for campaigns that reframe the status quo, drive cultural relevance, attract new visitors and achieve measurable results.

What I can help with

  • Pitches

    Strategic thinking, creative routes and pitch-winning concepts.

  • Campaigns

    Campaign-ready creative with activation ideas and messaging to bring it to life.

  • Brand voice and messaging

    Build on your strategy to shape a verbal identity and key messages for your clients.

  • Websites

    Content strategy and copywriting in your client’s brand voice, from homepage to product pages.

  • Long-form and B2B

    Structuring and writing reports, case studies and articles for your corporate clients.

Book a call

Need a full creative team?

I team up with art director Just as Just & Jules. Two senior creatives bringing ideas, design and words together, from first concept to campaign-ready creative.

How we can work together

For a pitch. Short, focused support when it matters most.

Project by project. A campaign, website or brand development for one of your clients.

Ongoing. A regular part of your extended team, for a client or a busy season.

Download my little upfront agency guide (PDF)

Book a call

Selected work

Recent agency campaign work:

See all work

Hello,

“Pretty words aren’t always true. And true words aren’t always pretty.”

Lao Tzu

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  • "We had the pleasure of working with Julian on a project where emotional storytelling was central to the brand identity. His writing is clever, poetic, and full of character, and he consistently went beyond the brief to support broader creative ideation. He brought enthusiasm, a collaborative spirit, and a strong work ethic every day - making a lasting impact on the work. I highly recommend him for both his creativity and his attitude."

    Ciara Scannell, Strategy Director, Without

  • "Julian is a fantastic thinker and accomplished copywriter who interrogates every brief and uses strategic creativity to solve business problems. He is also a great addition to any team on a personal level, with an infectious, positive energy and assured, senior presence."

    Nick Ford-Young, Co-CEO, Boldspace | B Corp

  • "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • Yes. I'm happy to work as part of your agency team, with your agency front and centre.

  • Yes, if it helps. I'm comfortable presenting work and talking strategy with clients.

  • Mostly remotely. For creative brainstorms, I'm happy to come into your studio.

  • It depends on what's already booked in. Get in touch as early as you can, and I'll tell you straight away whether I can make your deadline.

  • Book me when you need copy and strategic thinking. Book Just & Jules when you need a full creative team: ideas, design and words together.

  • I work on a day rate or a project fee, depending on the job. Book a free 30-minute call and I'll give you a clear quote.

Questions