LHH is a global talent business operating in 60+ countries with a 12,000-strong team. Following multiple acquisitions under The Adecco Group, LHH needed a rebrand to unify its legacy brands and clarify its market positioning.

The Challenge

Working closely with the Boldspace agency team – who undertook extensive global research including competitor analysis, qualitative and quantitative studies, and stakeholder interviews – we explored what set LHH apart and developed a brand narrative that celebrated its integrated services, global scale with local expertise, and human-centred innovation.

The Solution

I led the creation of Verbal Identity guidelines and brand copy frameworks, reinforcing a distinct, engaging, and human-centered narrative across all communications. This spanned a social-first creative campaign, internal launch film, campaign launch film and copy for the global and US websites.