Google
Google needs no introduction. I was engrossed in the Google brand for four years, working with its content marketing agency, Media Monks (formerly Firewood Marketing) helping to launch several of Google's products, tools and platforms.
The challenge
Launching a product well means reaching the right audience, in the right place, with the right message. For Google's B2B growth marketing team, that meant introducing Market Finder and Grow My Store to businesses across the UK and Europe, through a joined-up mix of channels rather than a single touchpoint.
The solution
Embedded in Google's B2B growth marketing team, I helped launch Market Finder and Grow My Store across the UK and Europe. This spanned email strategy and copywriting for email sequences, landing pages, Google display ads, social ads and more.
I also worked with the Google Play team, developing the content strategy and copy for its seasonal email campaigns.
“We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also wanted the content to be engaging and fun to match the brand voice. Julian more than delivered. He wrote the copy for everything relating to this tool launch - including brochures, emails and the website. I wholeheartedly recommend Julian to everyone who is looking for a skilled copywriter.”
— Jasmin Hopp, as part of Adecco UK on a project for Google UK