SanDisk is a leading brand in digital storage, and SMP was its shopper marketing agency. I was SMP's go-to freelance copywriter for over three years, supporting SanDisk across a wide range of channels and projects.

The challenge

Shopper marketing depends on the right message reaching the right person at the right moment, across many different touchpoints. SanDisk needed a reliable creative partner who could deliver that consistently, from short, punchy social ads to longer editorial pieces, all in a voice that felt true to the brand.

The solution

Over more than three years, I became SMP's go-to freelance copywriter, working on everything from email marketing and social advertising to website copy, articles and advertorials. One of the highlights was a series of advertorials (below) in which I interviewed world-leading action photographers. Each piece told the story of their high-velocity career and how SanDisk products allowed them to operate at the highest level.