Malts.com is a direct-to-consumer (DTC) brand owned by Diageo, connecting consumers with 14 of the finest distilleries across Scotland.

Working with the creative and UX team at Critical Mass, our challenge was to transform Malts from a fragmented platform into a luxury digital destination that celebrates the heritage and craftsmanship of Diageo’s Single Malts.

From developing a style guide to several website iterations, I helped to create the home of Scottish whisky exploration – a world of craft and flavour that feels personal, immersive and enriching.