Mayakoba is a luxury destination on Mexico's Riviera Maya, home to four world-class hotel resorts. Surrounded by wild nature and rich culture, the resorts are connected by one legendary lagoon.

The challenge

Mayakoba's four hotel resorts needed to be brought together under one luxury destination brand. The brand had to capture the enchanting lifestyle that ties them together, and give people a reason to see Mayakoba as a whole rather than as four separate stays.

The solution

I worked closely with the Boldspace strategic team to rebrand the resorts as one destination. The work covered a new purpose, mission and vision, redefined values, and full brand and web copy. At its heart is a new strapline: "flow freely, roam wildly, live fully." Through evocative language and stunning photography, we transported people to the Mayakoba lifestyle, where wild nature, rich culture and one legendary lagoon come together.