Working closely with the Boldspace strategic team, I helped to rebrand four world-class hotel resorts on Mexico’s Riviera Maya as one luxury destination. The work encompassed new purpose, mission, vision statements, redefined values, full brand and web copy – and a new inspiring strapline: ‘flow freely, roam wildly, live fully’

Employing evocative language and stunning photography, we transported people to the enchanting lifestyle of Mayakoba, surrounded by wild nature and rich culture – and connected by one legendary lagoon.