Balearic Elements
Balearic Elements is a Destination Management Company (DMC) organising corporate and private events across the Balearic Islands. Formerly Mallorca Elements, the company has grown rapidly from humble roots, and its personal approach to running events is at the heart of what it does.
The challenge
As part of its rebrand from Mallorca Elements to Balearic Elements, the company needed a website that did justice to its story. The copy had to reflect its rapid growth, its humble beginnings and the personal touch it brings to every event, while showing clients the full scope of what it can do.
The solution
I wrote the new website, starting with a discovery call with Managing Director Anna-Corina. Her passion for events was electric. She told me her story, from growing the business through Covid to running her first 3,000-guest event.
That story became the backbone of the site. The copy tells Anna-Corina's journey while spotlighting the company's incredible events, bespoke services and unique approach, so visitors get to know the people behind the events as well as the events themselves.
““Working with Julian on our website copy was a genuinely great experience. We started with a detailed discovery call, during which Julian took the time to really understand how we communicate, what matters most to us as a brand, and what we wanted our website to express. He asked the right questions, listened carefully, and quickly grasped our tone and values. The process felt collaborative and well-structured throughout, and the final copy reflects us perfectly – clear, warm, professional and authentic. We’re absolutely delighted with the result and wouldn’t hesitate to recommend Julian to anyone looking for thoughtful, high-quality copy.””
— Anna-Corina Meyer, Managing Director, Balearic Elements