Skin Trust Club (STC) is a skin health tracking app that empowers people with the knowledge to know their skin.

The challenge

Skin health is a field full of industry speak, which can make it hard for people to feel informed and in control. STC had clear and powerful values built around knowledge and empowerment, but it needed a brand voice that would bring them to life in plain, accessible language.

The solution

I helped STC develop its brand voice, decluttering the industry speak and bringing its values to life in a way that felt clear and confident.

As part of the work, I also developed a targeted social campaign focused on knowledge and empowerment, putting those values in front of the people the app is designed to help.