This Time Tomorrow (TTT) has two exquisite properties in Florence and Marrakech, offering off-menu city stays to both B2B and B2C audiences.

The challenge

TTT's stays are designed to feel like a well-kept secret, which meant the brand needed a voice that could give people a glimpse of the experience before they booked. The challenge was to build a content approach that would keep audiences engaged month after month, and to carry the brand beyond the screen into every moment of a guest's stay.

The solution

Working with the Boldspace team, I developed the content strategy and copy for TTT's monthly newsletters. Adopting the tone of a knowledgeable local tour guide, I used evocative, descriptive language to give readers a taste of each city and the experience of staying there.

I also helped integrate the brand into every guest interaction, crafting in-residence items including bookmarks, postcards, notepads, menus and keycard wallets.