STRATEGIC COMMUNICATIONS

Clear words for complex work.

For consultancies and professional services firms who need a writer they can trust with complex, sensitive material.

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Sound familiar?

  • Your best work is buried in project files, because nobody has time to turn it into case studies.

  • You’ve got a change programme to land, and people are already nervous.

  • The sustainability report is due, and the people with the facts are busy with clients.

  • You’ve got plenty to say, but the thought leadership never quite gets finished.

How I help

I take complex, sometimes sensitive material and turn it into writing that’s clear and confident. Careful where it needs to be, creative where it can be.

I get up to speed quickly, ask your experts the right questions, and take the writing off their plate, so they can get back to client work.

What I can help with

  • Change and internal communications

    Explaining what's changing, why, and what it means for people, in a way that builds trust rather than worry.

  • Sustainability and ESG reports

    Turning data, commitments and progress into a report people will actually read.

  • Case studies

    Showing the problem, the thinking and the results, so prospects can see what working with you looks like.

  • Thought leadership

    Articles, reports and points of view that show what your firm knows, in your experts' voice.

  • Positioning and key messages

    Helping you say clearly what your firm does and why clients should choose you.

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How we can work together

Ongoing support. I become an extension of your team, on hand month to month for whatever comes up.

Project by project. A single report, a set of case studies or one change programme, with a clear brief and timeline.

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Selected work

Recent strategic communications projects:

See all work

Black and white photo of Julian wearing a suit jacket and dress shirt, standing outdoors, looking to the side.

Hello,

I’m Julian, a strategic copywriter and creative lead with 15+ years’ experience crafting compelling copy and bold ideas rooted in strategic thinking.

⇩

  • "Julian is a fantastic thinker and accomplished copywriter who interrogates every brief and uses strategic creativity to solve business problems. He is also a great addition to any team on a personal level, with an infectious, positive energy and assured, senior presence."

    Nick Ford-Young, Co-CEO, Boldspace | B Corp

  • "We were looking for a copywriter who understood content strategy and the tone required to write B2B copy but also engaging and fun to match the brand voice. Julian more than delivered. I wholeheartedly recommend Julian to anyone looking for a skilled copywriter."

    Jasmin Hopp, as part of Adecco UK on a project for Google UK

  • "The whole team has nothing but praise for his craft, speed and insight. We work with Julian whenever we can."

    Jane Wooley, SMP

  • "Julian joined an existing project and took no time to get up to speed. He is also great to work with, which is invaluable under tight deadlines."

    Alexandra Sturdza, Sustainability Consultant, Radley Yeldar

Questions

An artistic illustration of a human heart combined with green leaves, white and purple flowers, and berries, set against a light background with abstract colored shapes.

  • Yes. Much of my work involves material that isn't public yet, from change programmes to results. I'm happy to sign an NDA before we start.

  • I've worked with specialist consultancies and global brands across finance, technology and professional services. I don't need to be an expert in your field. I need to understand it well enough to explain it clearly, and I'm quick at that.

  • As little as possible. I read everything I can first, then interview your experts with focused questions. They review the draft, and I do the rest.

  • Yes. I'll work from your brand guidelines and past material. If you don't have guidelines, I can help you put some together.

  • Often. I can work alongside your marketing or communications team, or directly with partners and project leads.

  • It depends on the work and whether it's ongoing or a single project. Book a free 30-minute call and I'll give you a clear quote.